OWN YOUR BRAND SHOW with Victoria Odekomaya

The Art of Becoming the Go-To Expert | Mini Episode | Ep 47

• Victoria Odekomaya • Episode 47

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What if honing in on your niche could be the game-changer for attracting clients who are ready and willing to invest in your business? In this episode, we’re diving into how refining your strategy by truly understanding your audience’s needs can make all the difference. With today’s economy making people extra cautious about where they spend, it’s crucial to position yourself as the go-to expert. We’ll cover practical tips on shaping offers that speak directly to your audience’s pain points, making your solutions not just helpful, but irresistible.

We’re talking all about strategic client attraction—how to optimize your offers and keep your audience engaged. Knowing the ins and outs of who you’re serving (yep, down to what makes them tick!) is key to creating offers that hit home. Plus, we’ll chat about using low-ticket items to build trust and nurture relationships over time. Through real-life stories of business wins, you’ll walk away with a clear understanding of how to fine-tune your strategies to connect with clients who get your value. Whether you’re looking to refresh your approach or just getting started, this episode is packed with actionable insights to help you grow, even when times are tough.

//ABOUT

Victoria Odekomaya is a Nigerian American and former drug research scientist turned brand and marketing expert. Through her Creative Agency, LiMStudios, she specializes in brand photography, video creation, and strategic marketing. Victoria's mission is to empower female entrepreneurs to be SEEN, KNOWN, and HEARD, enhancing their visual presence and attracting their ideal customers to build a BANKABLE PERSONAL BRAND. Victoria's scientific background has honed her analytical thinking, attention to detail, and problem-solving skills, which she integrates into her branding strategies. Her 23-year journey to U.S. citizenship reflects the perseverance female entrepreneurs need to overcome challenges in branding and marketing. This fuels her dedication to empower women to achieve their entrepreneurial dreams.

In 2022, Victoria launched the BOSS LADIES CAMPAIGN, giving participants a celebrity photoshoot experience to enhance their confidence and brand visibility. The campaign promotes these women through features in BOSS LADIES magazine, appearances on Victoria's 'OWN YOUR BRAND SHOW', and recognition at the BOSS LADIES GALA. The gala not only celebrates women but also raises funds for local non-profits, so far raising $19,000+ for Dove Recovery House for Women and PINK RIBBON CONNECTION.

For sponsorship/business inquiries, visit https://mtr.bio/limstudios or email hello@thelimstudios.com.

Speaker 1:

You want to position yourself as that one person that provides value, that meets their needs and solves their problem. If you narrow down your niche and know your target audience in and out, you can truly speak to their most painful you know whatever it is that they are going through. You want to continue to nurture them and present yourself as that expert that understands their problem and has a specific solution to their problem. Hey, and welcome to another episode of the Own your Brand Show. Today we're going to be talking about three ways, three things you can do right now to attract new clients. So I have my notes right here because I really want to give you value. I really want this episode to be short and sweet but actionable, so let's get into it. So right now, it is not it's no longer news that the economy is really hurting people. The economy is causing people to think twice about how they spend. You're probably finding that you're not spending as much as you used to spend, because you're probably worried. A lot of people are not just putting money out just because, for example, there's this event that's going on in my area and it was a really high ticket. So there's this event that's going on in my area and it was a really high ticket. A high ticket, of course, because they've added some big names, but a lot of people are not buying the tickets. Just because you put a lot of big names into things doesn't mean that people are buying tickets. What people are going to spend their money on in this day and age, in these economic times, are things that truly move the needle for them. People are really spending on things that solve their most immediate need. So what do we need to be doing in order to attract clients? Number one we have to really know who our target audience is. You know that it's been said multiple times you have to niche down. If you are not niching down, you're speaking to a massive audience and your message is being diluted. You don't want that. You really want to niche down. You really want to speak to a smaller group of people. There's a lot of people in that small group. I know I say small group, but I really mean a smaller subsection of your target audience. Knowing that you understand, because this helps you understand their problems. It helps you know what their desires are, what their pains are. It helps you know how they might react If you narrow down your niche and know your target audience in and out, you can truly speak to their most painful. You know whatever it is that they are going through and that is important because, like I said earlier, people are spending on things that move the needle for their business. They are no longer spending frivolously anymore. People are, you know, spending critically. They are thinking critically, weighing their options before they put that money out, especially if you have a high ticket offer. A high ticket offer is anything above $2,000. Even for the small things, people are really weighing their options. They are prioritizing how they are spending. So it's important for you to know your target audience so well, to know how they might react to an offer as opposed to the other, what their desires are, what their pain points are, how they might behave in certain times, especially in this time. This would help you present the best offer and craft your message in a way that truly resonates with them.

Speaker 1:

So, number one, make sure you niche down and know your target audience in and out. Think about the demographic data, the psychographic data. Really analyze this subset of people. Do a survey online. If you have to look at your past clients, what are the some of the things that really you know, like some of those things that describe them, so that you can know that, wow, this is what they need. Look at the offer that you have to. What are you? What is your solution? What solution are you bringing to the table? Think about all of that and use that to figure out who your real Call target audiences and narrow down and focus on those people, because the more you do that, you can speak to their problems. Number two I have my notes here, so I'm going to make sure I want to make sure that I'm giving you all the important things.

Speaker 1:

Number two consider revising your offer Again. Gone are those days where people are buying because it sounds good. People are buying now because it really solves their problems. So if you have an offer that includes a lot of things that may not necessarily solve their main problem, then you probably need to cut all of that out, because in adding all of those things, it's just making your offer even bigger, it's making your profits lower, it's making your copy sound more. You know flattery, you know, because you have to kind of describe all that, so, oh, so, and then you get this, and then you describe all this and then you get that, but they don't really want that. What they want is that core thing that you're selling that solves their number one problem. So consider revising your offer and I'm not saying change your pricing. If you feel like that's going to significantly reduce your pricing, you can either pass that savings to the clients or that could be a bigger profit for you. But revise your offer and make sure it really solves your target audience's problem. This is why number one is important. If you know them well, then you know exactly the problem that they have and you can really tailor your solutions to that specific main problem that they have.

Speaker 1:

Number three consider introducing a low ticket item. A low ticket item are those items that are easy for people to spend. Matter of fact, people are spending a lot on low ticket items. Even though they are thinking twice about spending $2,000 and above things like $47, the $97 offer, people are still spending those things. They're still spending on those types of things because it's easier for them to make that spending decision. They don't have to think too much, so long as it solves some of their problems.

Speaker 1:

The strategy behind introducing a low ticket item is that once you offer that to them, you use that to bring them into your ecosystem. So people are probably going to, you know, spend that money without thinking twice because they made some of their problem. That part is important. But once they get into your ecosystem, once they give you their email address, your job, your most critical job after that is for you to number one, deliver, but also to nurture them. Remember, this is just a way to bring them into your ecosystem. You want to continue to nurture them and present yourself as that expert that understands their problem and has a specific solution to their problem. So that way, when you offer them your big ticket item, you've already built that know, like and trust. People already know you as the one that can solve their problem. Nurturing include, you know, those emails that you send to them, the offer, the value that you provide to them, either through your social media or your podcast. However you do it, make sure that you are offering so much value, after you've offered them that low ticket item, that is easier for them to buy.

Speaker 1:

Now the bonus item. I wasn't planning on doing this, but it's something else just came up and I want to share with you the next thing that you want to be doing right now that could help you attract more clients is for you to be a value Um, what do you want to call that? Like you want to be of that? Provide value. I was going to give you like a fancy name for it, but basically, basically, I was going to say, like, be a value faucet, be the one that provides absolute value every single time. Look, this is the time for you to sow seed into your business. Anyone that sows would eventually reap. So do not be afraid to provide so much value. When you do.

Speaker 1:

People that are watching, that are waiting to buy, that have not made their decisions yet, that are still considering the options. They are listening, they are watching, they are, you know, absorbing all that value. And guess what? When it's time to buy, who are they going to turn to you? Because not only have you provided so much value to them, you've also demonstrated that you are the expert that truly understands their problem and has the solution to solve it. And the other thing is that this is not going to happen forever. The economy is not going to remain this way forever. Times are going to change again and again, but in you sowing the seed right now, when it's time and everything is blossoming again. Guess who? Guess what they're going to come to? You are the one they're going to come to.

Speaker 1:

So I want to leave you with just a few things. People are, you know, thinking too much, thinking a lot about their spending, but honestly, they are actually spending a lot on things that truly meet their needs. So it's not that people are not spending at all, it's just that they are spending more. They're thinking more critically about their spending. So what you want to do is position yourself on the other side of where they're spending. You know you want to position yourself on the other side of where they're spending. You know you want to position yourself as the qualified person that gives them all of that, checks all the boxes, so that they can spend with you. So if you're on this side, where you have all this offer and you're just, you know it's huge and there's really there's some value, but but not a lot of things that are not quite valuable. You want to position yourself as that one person that provides value, that meets their needs and solves their problem. Now I have a course coming out very soon a date to be determined that goes deeply into that. But I'm not. I don't want to share that right now. What I want to offer you is a free 30-minute consultation. Use the link in the description to reach out to me. I want to have those conversations with you. A lot of times you can implement a lot of the things that I said and that would work for you, but sometimes your situation might be unique. So let's have this conversation. I am offering you a free 30-minute call for us to have a conversation that is specific to you so that we can come up with a strategy that you can implement to start attracting clients Now. There you have it.

Speaker 1:

Today, ladies and friends, I hope you've gotten so much value from this episode. I want to remind you that number one thing that you need to be doing to attract clients is know your target audience in and out. That might mean niching down. Number two revise your offer if you need to. Number three introduce a low ticket item. Introduce a low ticket item and, as a bonus, make sure you begin and continue to offer so much value in this day and time.

Speaker 1:

And I believe strongly because I've seen that in my business and I've also seen it work for other people where you know we're either spending tens and 20 and $30,000, as well as receiving it in my own business. I know it works and I know it would work for you. So hang in there and implement some of these things and all of them and, most importantly, book a consultation with me. I really want to have that conversation to help you attract those clients, revise your offer, look over, you know, whatever strategy. Maybe it's a nurturing part of it that you need help with, because you have something that specific set of people need. We just need to position ourselves in that space where they can spend money with us. Until next time you've got this.

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Victoria Odekomaya

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