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OWN YOUR BRAND SHOW with Victoria Odekomaya
The Own Your Brand Show is where real stories meet real strategy.
WATCH ON YOUTUBE: https://youtube.com/playlist?list=PLDtXVQ1BJYiZb2wRZpZpag7d9njoWIJKA&si=nwvaOk1-oLVOvEIM
Hosted by Victoria Odekomaya, this podcast pulls back the curtain on how founders, entrepreneurs, and business leaders actually built their brands not theory, but the real decisions, pivots, and lessons that shaped their journey.
What to Expect:
Solo Episodes Victoria breaks down branding, content, and visibility strategies step-by-step. You'll leave with practical actions to grow your brand, attract clients, and increase revenue.
Guest Conversations Victoria sits down with inspiring leaders transforming their industries. They unpack the pivots, challenges, and breakthroughs that made the difference.
Then comes the twist: Each guest flips the script and asks Victoria the marketing or branding question they've been stuck on. She answers unscripted, unfiltered, live. You learn as the conversation unfolds.
You'll Get:
→ Real stories, struggles from entrepreneurs actively building brands
→ Behind-the-scenes strategies from client work you can apply immediately
→ Live, unscripted coaching moments with real-time breakthroughs
→ Practical actionable plan to increase visibility, leads, and growth
This isn't polished theory. It's what's working right now to turn visibility into clients, revenue, and lasting impact.
📩 GUEST | SPONSOR | INQUIRIES:
→ Website: www.thelimstudios.com
→ Email: hello@thelimstudios.com
→ Phone: 260-777-7211
→ Links: mtr.bio/limstudios
📚RESOURCES:
→ Work with Victoria: https://f.mtr.cool/qmicsevjhv
→ Brand Guides: https://www.thelimstudios.com/free-guides
→ Boss Ladies Magazine: https://issuu.com/limstudios
//TOOLS I USE:
Metricool: https://mtr.cool/UCFKHJ
Pixieset: https://pixieset.com/ref/nW7vOIjg6Y
Google Workspace: https://referworkspace.app.goo.gl/hJna
Buzzsprout: https://www.buzzsprout.com/?referrer_id=2091539
TubeBuddy: https://www.tubebuddy.com/pricing?a=limstudios
Episodes
97 episodes
Perfectionism Is Costing You Your Team (My Million Dollar Journey) | Epi 97
I'm being really honest in this one. 😅 Perfectionism has followed me from the lab into my own business, and now that I'm growing a team at LiMStudios, it's the very thing standing in my way.In this Million Dollar Journey episode, I take ...
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Why Your Social Media Views Aren’t Converting to Clients | Epi 96
Are your social media views actually turning into paying clients, or are you just collecting vanity metrics?In Episode 96 of the Own Your Brand Show, Victoria Odekomaya wraps up this 3-part marketing series by connecting the dots betwee...
How to Hit a $500k Revenue Goal (The Real Math) | Epi 95
How many clients do you actually need to hit a $500K revenue goal? In this episode of The Own Your Brand Show, I work the math backwards so you can stop guessing whether your client acquisition is actually working.Most of us have a reve...
The Buyer’s Journey: How To Turn Strangers Into Paying Clients | Epi 94
What content should you create to attract clients at each stage of the buyer’s journey? In this episode of The Own Your Brand Show, I break down the marketing funnel for service business owners and show you how to stop guessing what to post.
Why I Turned Off My Own Marketing In The Middle Of A Million Dollar Year | Epi 93
Schedule a Free Consultation - https://api.leadconnectorhq.com/widget/bookings/30minfreezoomconsultation===========I turned my marketing off in August, and I did it on purpose. I run a marketing agency in Indianapolis, so I know...
Why You Keep Buying Marketing That Doesn't Work (And What To Buy Instead) | Epi 92
Book a free consultation here: https://smartlink2.metricool.com/public/smartlink/limstudiosHalf a million views and still no clients? That is not a content problem. That is what happens when your marketing is a pile of separate pieces i...
The Expert Gap: Why You're Losing To Competitors You Shouldn't Be | Epi 91
People aren't done spending. They're done gambling on vague promises. When the economy tightens, your marketing has to get clearer, your offer has to get simpler, and your value has to feel immediate.In this episode of The Own Your Brand...
Client Acquisition Work Starts Here | Epi 90
Somebody can be referred to you today and still not hire you tomorrow, and the gap usually is not your skill. It is the moment after they find you. Before a buyer ever books a call, she is already collecting evidence: your website, your Instagr...
Why Referrals Fail Without This Online Proof | Epi 89
Referrals can get our names into the room, but they don’t close the deal when our online presence fails to back up the recommendation. I break down the invisible trust decision prospects make after they Google us, and how visibility turns quiet...
From a Garage to One Million Readers: The Boss Ladies Magazine Story | Epi 88
What if someone said something that completely changed the trajectory of your life without even knowing it? Boss Ladies Magazine started with a conversation I never expected. One that changed my life and sparked a movement that has now document...
She Helped Save 90 Black Settlements No One Knew Existed | Epi 87
Eunice Trotter started as a teenager interning at the Indianapolis Recorder. She ended up owning it. Then she became the Director of the Black Heritage Preservation Program at Indiana Landmarks, where she works to document, protect, and preserv...
Your Outfit Is Speaking Before You Do — The Main Character Style Framework Epi 86
You have a closet full of clothes. You bought them because you loved them. And now you stand in front of them every morning and feel like you have nothing to wear. Personal stylist Marti Justice says this is not a shopping problem. ...
What You Don't Know About Your Business Could Cost You Everything | Epi 85
You started your business. You named it, built it, created content for it, and made deals for it. But without the right legal foundation in place — trademarks filed, contracts signed, copyrights registered — almost none of what you have built i...
Why Your Ideal Clients Stay Stuck — Six Reasons You Are Still the Best Kept Secret |Epi 84
You already know you need to be more visible. So why haven't you done it yet?In this episode of The Own Your Brand Show Victoria Odekomaya breaks down the six barriers keeping accomplished executives and service business owners stuck in ...
Why Your Marketing Isn't Working (And It's Not the Algorithm) | Epi 83.
Most business owners think their marketing problem is consistency. But consistency is just a symptom. In this episode Victoria Odekomaya introduces a four-layer framework for reading your marketing like a system Awareness, Nurture, Conver...
She Made History in Boone County — The Monica White Story | Ep 82
Monica White spent 14 years building expertise in human capital, compliance, and operations before stepping into a Boone County Clerk race that no Black woman had ever entered. As the founder of COIL Solutions LLC and the first Black woman on t...
Why Your Brand Still Isn’t Working (And What You’re Missing) | Epi 81
Most people think branding starts with visuals.Logos, colors, websites.But that’s not where strong brands are built.In this episode, I sit down with Danielle Marsh, founder of Brand Vision Consulting, and we break down what...
This Is Why Self-Care Isn’t Fixing Your Burnout | Ep 80
Burnout isn’t just about doing too much—it’s often a sign that something deeper is missing. In this episode of the Own Your Brand Show, Victoria Odekomaya sits down with wellness consultant and therapist Kat Nick to unpack what burnout really m...
How RecycleForce & Keys2Work Help Returning Citizens Rebuild Their Lives | Epi 79
What does it really take to help someone rebuild their life after incarceration?In this episode of The Own Your Brand Show, Victoria Odekomaya sits down with Tianna Johnson of RecycleForce and Jannett Keesling of Keys2Wo...
Podcasthon - How Nyla Nova STEMVersity is Building the Disney of STEM | Epi 78
In this special Podcasthon episode of The Own Your Brand Show, we sit down with Nakeisha Washington, the “Global STEMSation,” to share how Nyla Nova Foundation helps kids, especially girls of color, see the...
Over 50% of Entrepreneurs Don’t Pay Themselves. Are You One of Them? | Epi 77
In this episode of The Own Your Brand Show, we sit down with financial advisor and business owner Shawnda Sparks to talk about a money truth too many entrepreneurs avoid. More than 50 percent of business owners are not paying th...
She Tried to Eliminate Who She Was. Then She Built a Million Dollar Business | Epi 76
What if success didn’t require you to change who you are—but to fully own it?In this episode, Andrea Dodson, co-owner of Redwood Automotive, shares how embracing her personality helped her build a multi-million-dollar business rooted in ...
How Leslie Bailey Built Maven Space, Then Shut It Down on Her Own Terms | Epi 75
This episode dives into the honest and powerful story of Leslie Bailey, co founder and CEO of Indy Maven and former owner of Maven Space, a women focused community and co working space in Indianapolis. Leslie shares how Indy Maven grew from a s...
When Life Breaks You, Choose to Rise: The Story of LaVreen Hall | Epi 74
This episode dives into the powerful story of LaVreen Hall — a mental health coach, author, and retreat leader whose life changed after her heart stopped for eleven seconds. Through chronic illness, a devastating house fire, and the loss...
Why Content Is the Fastest Way to Build Know-Like-Trust (And Attract Clients Faster) | Epi 73
Are you showing up online but not seeing results? 👀In this episode, I’m breaking down one of the simplest — but most powerful — frameworks in business: Know. Like. Trust.You’ll learn how to move beyond just being visible to actu...