Why Content Is the Fastest Way to Build Know-Like-Trust (And Attract Clients Faster) | Epi 73

Are you showing up online but not seeing results? 👀

In this episode, I’m breaking down one of the simplest — but most powerful — frameworks in business: Know. Like. Trust.

You’ll learn how to move beyond just being visible to actually being trusted — because visibility alone doesn’t pay the bills. I’ll walk you through:
✅ What each stage (Know, Like, Trust) really means
✅ Why most entrepreneurs get stuck in the “Like” phase
✅ How to use content strategically to speed up the process and convert faster

If you’ve ever felt like you’re doing all the right things — posting, networking, showing up — but still not booking clients consistently, this episode is going to shift everything for you.

Hit play to learn how to turn awareness into real results and start building your bankable brand with clarity and confidence.

✨ Subscribe for more weekly tips on branding, visibility, and content strategy: https://www.youtube.com/@LiMStudios

💪✨ Want to elevate your personal brand?
DM me for 📸 headshots, branding photos, 🎥 video/podcast production, 📊 brand strategy, a feature in Boss Ladies Magazine 📖, or an appearance on the Own Your Brand Show 🎙️.
#limstudios #VictoriaOdekomaya #VictoriaBossLadies

ABOUT

Victoria Odekomaya is a Nigerian American entrepreneur, speaker, and content marketing strategist on a mission to help business owners grow their business, brand, and legacy through the power of storytelling and strategic content marketing.

She’s the founder of LiMStudios, a full-service creative agency and state-of-the-art content studio in Indianapolis where strategy and storytelling come together through high-quality content production and marketing implementation. She’s also the creator of Boss Ladies Magazine and host of The Own Your Brand Show, a video podcast to help business owners grow their business, brand, and legacy through strategic content marketing and authentic conversations about the entrepreneurial journey.

Each week, Victoria breaks down practical content marketing strategies in her solo “Own Your Brand” episodes and sits down with entrepreneurs in her Behind the Brand series to uncover the stories, struggles, and systems behind their success. Because when we get real about the wins AND the struggles, we realize we're not alone and that's when real transformation happens.

Follow her journey through LiMStudios, Boss Ladies Magazine, and The Own Your Brand Show and join the movement to amplify voices, build legacy, and make impact.

📩 For sponsorship or business inquiries:
mtr.bio/limstudios | hello@thelimstudios.com | Text 260-777-7211

Chapters

• 0:00 Visibility To The Right People
• 0:34 Introducing Know, Like, Trust
• 1:55 The Power Of “Know”
• 2:52 Build “Like” Through Engagement
• 3:51 Proving “Trust” With Receipts
• 5:18 Content Versus Traditional Marketing
• 6:01 Call To Action And Next Steps

Transcript

SPEAKER_00: 0:00

We can be visible and still be invisible to the right people. So ask yourself am I consistently visible to the right people in the right places? You've got to let your energy, your value, your personality, even your story shine true. That's what makes you relatable. But real connection happens when it goes both ways, and that's where engagement comes in place. Once people know who you are and they like you, they still need to believe that you can help them, that you can deliver, and you build trust by showing proof. Hey friend, it's your girl Victoria Odeko Maya. Today we're diving into one of the simplest but honestly most powerful frameworks in business: the know, like, and trust factor. I'm gonna walk you through exactly how this works, where most people get stuck, and how content can speed up the entire process so you can start getting results quickly. When I started out, I was a brand photographer and I thought the goal was just to be seen. So I did all the traditional marketing things, you know, to be seen. I was networking, speaking, showing up at local events, just trying to make sure people know I existed. At the same time, I was helping my clients who were mostly small business owners create incredible images so they could stand out and become more visible online. But here's what I've noticed. Even though we were doing all the right things, I wasn't still converting at the level I wanted. And honestly, neither were my clients. Because the truth is, visibility is just the beginning. You can be visible and still be invisible to the right people. You can be well liked and not trusted to deliver. And that's when this framework, you know, the no, like, and trust completely changed how I approach marketing, both for myself and for my clients. So let's break it down together. Now, I gotta tell you, this framework is so much more than a buzzword. It's your internal decision-making tool, your marketing filter, and really your client's journey mapped out in one. And when you layer in content the right way, it makes each step work faster, smoother, and more efficiently. All right, let's dive into it. Number one, no, that's really the visibility. The first step is that your audience needs to know you exist. That means showing up consistently, whether you're posting content, speaking on panels, going on events, or just being seen in places where your people already are. But it's not just being visible anywhere, it's about being visible to the right people. Because if they don't know you exist, they can't even consider working with you. You are not even in the running at that point. So ask yourself am I consistently visible to the right people in the right places? This is especially important to focus on if you're struggling with lead generation or if you feel like no one really knows your name yet. So that's the part that you need to focus on. Number two, like. This is the connection and engagement. Once they know who you are, the next step is do they like you? Do they feel a connection to who you are, not just what you offer? This is where your authenticity comes in. You've got to let your energy, your value, your personality, even your story shine true. That's what makes you relatable. But real connection happens when it goes both ways. And that's where engagement comes in place. When someone feels seen, they feel safe. And that's what creates that emotional connection. For you, this might look like sharing a behind the scenes of your life or your work. Maybe you're talking about your favorite color and contrasting it with something else, or talking about the headline in your own take. So ask yourself: am I talking at people or am I really inviting them into conversation? If you're visible, but people are not commenting, DMing, or reaching out, this is the stage that you want to work on and strengthen. Now, here's the part that seals the deal: the trust. Once people know who you are and they like you, they still need to believe that you can help them, that you can deliver, and you build trust by showing proof. That means offering real value, sharing case studies, testimonials, behind the scenes, showing the results you help your clients generate. They may love your vibe, but until they see the receipts, they might hesitate to invest. So ask yourself have I shown that I can actually get results? This is the stage to focus on if people are watching, but they are not buying from you. You want to really spend time and your energy on showing proof. So let's recap this real quickly. No gets you in the room. Like makes them stay and listen. Engagement deepens the relationship. Trust is what makes them say yes. If even one of these pieces is missing, your content might be getting attention, but not action. But when all three are aligned, that's when audience become conversion ready and clients start coming in already excited to work with you. Now, one last thing. Can this process all happen through traditional marketing? Of course. You can absolutely build no like and trust by networking, speaking, doing events, or getting referrals. But those methods take time. They rely on physical access, chance conversations, and long follow-up cycles. Content though shortens that timeline because your content can help people find you, hear your voice, feel your energy, learn from you, see your results before they ever book a call with you. When content is done right, it moves people through that know, like and trust cycle faster so they can show up already primed and ready to say yes. So listen, if you've been out there doing all of these things and you know your content isn't creating the momentum and results you want, it's time to take a new approach. If you're looking for a trusted marketing partner who can help you build a real strategy that most people from knowing you to buying from you and can actually help you implement it done for you style, well, you just found the one. Go ahead and book your field consultation with the link below and let's start building your visibility engine together. With this approach, you bring your brilliance and we help you get the right people to see it. Thank you so much for watching, and I'll see you in the next video.