OWN YOUR BRAND SHOW with Victoria Odekomaya

Content Strategy in the AI Age | Epi 61

• Victoria Odekomaya • Episode 61

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The content creation landscape is shifting dramatically, with AI tools generating more content than ever while major platforms expand their offerings. This shifts the fundamental question for business owners from "should I create content?" to "how can my content stand out in an increasingly crowded digital world?"

In this special episode of Own Your Brand Show, I'm joined by my son Trevor for a cross-generational conversation about content strategy in 2025. Trevor brings fresh Gen Alpha insights as we explore how content creators must adapt to an environment where everyone—including artificial intelligence—is producing content at unprecedented rates. We discuss a YouTube channel completely run by AI, from video creation to comment responses, highlighting the growing need for human authenticity in content.

The conversation takes fascinating turns as we reveal how Walmart has installed content creation studios in their stores and Netflix is launching a dedicated video podcast section. These moves by corporate giants underscore content's central role in modern business and entertainment. For business owners, this means generic content no longer cuts through the noise—your strategy must be intentional, consistent, and authentically you.

We delve into finding the right content format that matches your natural communication style, the importance of strategic planning versus random posting, and why human connection remains your strongest differentiator in an AI-driven world. As Trevor notes, even top creators like Mr. Beast understand that personal elements in content create engagement that artificial intelligence simply cannot replicate.

Whether you're just starting your content journey or looking to refine your existing strategy, this conversation offers practical insights on creating content that builds your business rather than adding to the digital noise. Subscribe to the Own Your Brand Show for more conversations that help you develop content that converts and authentically represents your brand in this rapidly evolving digital landscape.

//ABOUT

Victoria Odekomaya is a Nigerian American and former drug research scientist turned brand and marketing expert. Through her Creative Agency, LiMStudios, she specializes in brand photography, video creation, and strategic marketing. Victoria's mission is to empower female entrepreneurs to be SEEN, KNOWN, and HEARD, enhancing their visual presence and attracting their ideal customers to build a BANKABLE PERSONAL BRAND. Victoria's scientific background has honed her analytical thinking, attention to detail, and problem-solving skills, which she integrates into her branding strategies. Her 23-year journey to U.S. citizenship reflects the perseverance female entrepreneurs need to overcome challenges in branding and marketing. This fuels her dedication to empower women to achieve their entrepreneurial dreams.

In 2022, Victoria launched the BOSS LADIES CAMPAIGN, giving participants a celebrity photoshoot experience to enhance their confidence and brand visibility. The campaign promotes these women through features in BOSS LADIES magazine, appearances on Victoria's 'OWN YOUR BRAND SHOW', and recognition at the BOSS LADIES GALA. The gala not only celebrates women but also raises funds for local non-profits, so far raising $19,000+ for Dove Recovery House for Women and PINK RIBBON CONNECTION.

For sponsorship/business inquiries, visit https://mtr.bio/limstudios or email hello@thelimstudios.com.

Victoria:

I feel like a lot more people are creating content now than before, and AI is making it easier to create content now.

Trevor:

AI is also kind of taking over and it's like I saw a whole channel the other day. I showed you it was run by AI, like actually run by AI. It was very crazy. The comments on them AI respond to all of them in an AI kind of way. I mean I know it's going too far.

Victoria:

I'm not saying they should stop it, but like you know, content creation should be more intentional, should be more strategic, because AI is creating content right. Everybody is creating content. More people are creating content, so that means that there's going to be a lot of noise out there Good content, bad content, stupid content, good, you know, like great content. All of that is going to be there. So it's like if you're creating content and your reason for creating content is to build your business, you cannot just create content for the sake of creating content.

Trevor:

You have to be more intent, like you have to be intentional On YouTube, like when you post another video, no one watches the rest of the past videos you have gotten. They only watch that recent video. So if you keep posting and posting, no one's going to watch that past video.

Victoria:

I see what you're saying, but I think what I want to say to that is that, first of all, people would want to watch your past video. Maybe not as much, right, because the new one is what they are kind of looking to watch, right, trevor? But I think that if they enjoy that new video, they might be like let me go watch the other videos. You're not just posting for posting. You're posting for a reason, like when you have people's attention, you want to make the most of it. So hello and welcome to another episode of the Own your Brand Show. This one is very special because I have a co-host and my co-host is none other than my very own son, my very first one, trevor O'Decomaya.

Trevor:

Welcome, I am so excited to be here.

Victoria:

I've never done a podcast, so yeah, but you have done a podcast. I feel like we've done some practice podcasts, right?

Trevor:

Yeah, we've done some practice, but not like a real.

Victoria:

A real one, and you know why I wanted you to be my co-host? Why? Because I feel like you and I we kind of flow, we jive, what do you think? We just have similar ideas and we're just like. I feel like we can talk about a lot of things on and on. Yeah, why are you so shy right now? I don't know. I don't know, and I think we like a lot of the same things, like content and music, and you know setting video. We definitely like mark wins. Yeah, we just we both love eating. Yeah, big backs. Okay, obviously, trevor is a gen, gen, alpha, right alpha, so he's gonna be showing you some you know slangs and things that maybe even I don't understand, but the the thing about is that we have to mention that you have your own youtube channel too, do you?

Trevor:

want to talk about that no, not yet. Um, I don't want. I don't want to show my face on my YouTube channel, because if I say my YouTube channel, then people will know who I am.

Victoria:

Then you'll see, okay, so it's a faceless YouTube channel.

Trevor:

Yes, I may reveal my face later. I don't have much subscribers.

Victoria:

Your strategy is to be faceless until the right time. Mm-hmm, all right, see, okay. Well, today I wanted Trevor and I to talk about content. So the thing about this Own your Brand Show podcast is that I typically interview a lot of women people that are doing amazing things, but I also want to like talk about content and how people can use it for their businesses. The issue is that I do not enjoy doing like straight-to-camera content. Remember, I was trying to do some yesterday. I actually did two episodes yesterday that you helped me, remember, oh yeah.

Trevor:

That you helped me with.

Victoria:

And it was such a struggle, I felt like it wasn't good enough, like I kept trying and trying and repeating, right, what do you think?

Trevor:

Yeah, wasn't it the ones I edited?

Victoria:

No, so, not the one with the magazine, the one that I was trying to record, the YouTube video that I was trying to record For the camp. No, no, not for the camp, just a regular YouTube video. You forgot already, I forgot oh my god anyway I was trying to record a youtube video and then I think that's when you had to go to your lesson, like your virtual lesson, your uber lesson too, but but you were behind the camera, you were helping me, you know make sure that, yeah, yeah so anyway, um, but I don't really enjoy those types of videos because I like the conversation.

Victoria:

you know, be social.

Trevor:

See see.

Victoria:

So I feel like and the reason why I wanted to bring this up is, like, when it comes to creating content, you have to do what you like so that the best of you is going to come out right, like I have tried, you know, solo content direct to camera, and I don't enjoy it because it just seems like I'm just talking and I know there's a lot of strategy behind that, where you're supposed to see the person that you're talking to. But I like conversations, you know. So thank you for agreeing to come and become be my co-host. I couldn't have asked for anybody else. I feel like this is so good and you know. And, yeah, thank you, because you know a thing or two about content. I know a thing or two about content and I want to help, you know, female business owners, big businesses, with their content strategy, and I think between you and I, we can, we can make that happen. What do you say? Yeah, what are you thinking? Right now? You feel like, I feel like you're lost in thoughts.

Trevor:

I'm just, I'm just speechless.

Victoria:

I I don't know what I think I'm gonna say next, because, like it's, okay, but that's why it's a conversation though we're just having a conversation, right, okay. So I have a plan for this conversation anyway, so let's go into it. First of all, a lot of new things happened this week for us. We launched another magazine this month, so the newest Boss Ladies magazine came out, and I hope you're proud of your mama yeah, you are. But this magazine, like I know that, it's definitely a labor of love, and you know we wanted to use this medium to tell the stories of incredible work, the incredible work that NABO Indianapolis is doing here in Indianapolis, as well as the amazing women that are featured in this magazine. So I am so excited about the way it turned out. It's definitely one for the future. There is a lot to learn, so make sure you pick up a copy of this, or make sure you go on our website and find the link to the digital version. You definitely want to read this one. It's a good, good read.

Victoria:

The other big thing that happened for us in the studio is, like you know, this is kind of like a pretty new studio, like we've been here for about six months now. We officially launched in March, right Opened at the end of March, but I feel, like you know, a lot of things have been happening. We've had like TV come over here, we've had like multiple different content type, but one of the things that I'm most excited is that today and I know that you guys might not be watching this much later we launched our first full production podcast. So you know, we usually have people that will come here and record their podcast, and that's okay. People come and record podcasts, but like we are producing a whole series of podcasts, like you know, and I feel like that's pretty big and those two things happening in the same week is a big deal.

Victoria:

Am I the first one? Are you the first one? No, we have a client, trevor. Well, you might not know all of that, but we had a client that their podcast do list today and I have. You have to check out that podcast. Oh, okay, okay. Anyway, the other thing that I wanted to talk about today was the future of content. You know that content is pretty big now. Everybody is creating content. I mean, tell me from your perspective, from you know, like a Gen Z or like a Gen Alpha, like how do you feel like content is evolving?

Trevor:

Well, I mean, social media is like going around a bit more. More things are going viral, more emojis from my friends, I know, like some things have died back then.

Victoria:

What do you mean?

Trevor:

by some things. Like the things are just not viral anymore. Like, no one wants them. Some people hate on them now, like for example, the skull emojis. Some people like don't even use them anymore.

Victoria:

Okay, so Jaden is back there doing something. He's the one manning all this podcast, so I don't know what he's making faces at J Trevor. I don't understand. But, Trevor, sorry, go ahead. So, like you feel like content is like getting even more viral, Like I feel like a lot more people are creating content now right than before, and AI is making it easier to create content.

Trevor:

Now AI is also kind of taking over and it's like I saw a whole channel the other day. I showed you it was run by AI, like actually run by AI. It was very crazy, like the comments on them. Ai responds to all of them in an AI kind of way. I mean I know just AI, but like it's going too far, like I'm not saying they should stop it, but like it's just like it's happening.

Victoria:

It's happening. Yeah, ai is here, but I feel like this is why we have to be more intentional about content that we create. You know, because AI is able to create content, right, and I mean a lot more people are able to create content all the time, right? So the question is, yes, we don't want to stop creating content. The question is how can I make sure that my content is not noise, but it's actually doing what you want your content to do, like it's actually, you know, being seen by the people you want it to be seen by? Because I feel like you shouldn't be creating content just for sake of creating content. Like, you can create content for entertainment you know what I mean but like for business owners, right, we're not creating content for entertainment. We're really creating content to build our businesses. Does that make sense to you, right?

Trevor:

Yeah, yeah, I think that's kind of making sense.

Victoria:

Yeah. So I just feel like you know, content creation should be more intentional, should be more strategic because, yeah, ai is creating content. Right, everybody is creating content. More people are creating content. So that means that there's going to be a lot of noise out there. You know good content, bad content, stupid content, good, you know like great content all of that is going to be there. So it's like if you're creating content and your reason for creating content is to build your business, you cannot just create content for the sake of creating content. You have to be more intent, like you have to mix. You have to be intentional is what I'm trying to say. Yeah, and did you know that now, walmart now has content creation studios in Walmart?

Trevor:

What.

Victoria:

Yeah, what, yeah For what? Yeah, like Walmart now has content studios in Walmart. Like you can literally Like they have a whole booth or something. I have to show you that video. So you remember, when we go to Walmart in our Greenfield area on the right side is the you like the subway place, right, you know like, so that whole place, that whole section. They have like five different booths. You can do gaming type of you know video, you can do podcast video, you can like all kinds of. So they have like five booths to do different things. I know what i's crazy. So now, the place that you go buy milk and buy cereal and buy food, you can literally walk in there and create content. Wow, but that says something to me. Like, if Walmart is making content creation that easy and accessible, that means that content is going to be like there's going to be so much more content out there.

Trevor:

I mean, I think it kind of makes sense because Walmart is like well-known, like really really well-known. Like probably the best, in my opinion, probably the best place to like get anything, mostly just just like accessories or food or but like burlington or um kroger well, not kroger, but like um macy's, um. It's like clothes and all the other stuff, but like walmart is groceries and yeah, it hurts everything.

Victoria:

Yeah so they're thinking in their mind well, while people are coming to shop for grocery, you can just like, pop in and create content, you know? So I guess for me that means that it well, first of all, if people are still afraid or they're like, oh, I don't want to create content, I think that tells you that there's something about creating content. If you know, big companies like Walmart are actually creating content you know what I mean. They are like they know that it's a big thing, so they are joining in the trend too right. The other thing that I also that just happened also is that Netflix is now going to start putting podcasts on Netflix.

Trevor:

I thought they were using it already.

Victoria:

No, they don't put. They don't put. So you know Netflix. We typically go to Netflix to watch videos like movies and shows and things like that. Now they're going to create a whole category for video podcasts, so it's just a category.

Trevor:

Yeah, so like now you can watch video podcasts on Netflix.

Victoria:

How do you feel about that?

Trevor:

More social media Like more ways to navigate. Yeah, yeah, more ways to consume content, right, the thing is why they do not if AI is starting to take over like not take over, but like create content, do more of the stuff that normal people can do.

Victoria:

Yeah, so, because that means that we humans have to start doing some things differently, otherwise your content is not going to be different from AI. People are craving for connection and authenticity, realness. So the more AI creates content right, the more you have to make your content be more different, because eventually people are it's going to be like yeah, ai created that there's. You know, it's going to be like so much data you can't even. You're like okay, whatever, right. But then people are going to crave like okay, mr Beast, for instance, right, His content is like. Okay, mr Beast, for instance, right, his content is like really entertaining, and you know he just did one where he brought his his girlfriend on. You know, because, exactly so people, he knows that AI cannot bring its girlfriend to YouTube, right?

Victoria:

So, those are some of the things that creators now have to do to make more people watch their content, to make it personal to them, to make it easy you know what I mean To connect with other people, because people can be like, oh, his girlfriend, you know, and then they want to watch his channel over the AI channel, so yeah, so that's why and I feel like Netflix is understanding that and they are wanting to capitalize on giving people more opportunities to show themselves as authentic, as human, as you know, connecting with more people and making it easy for people to consume content everywhere.

Trevor:

Yeah.

Victoria:

So, anyway, I thought that was interesting when I saw that. The other thing that I kind of wanted to talk about is that you know, do you know that there are different types of content? Trevor.

Trevor:

Yes, there can be like multiple types of content. There can be like video photos, graphics blogs yeah, graphics blogs. Email content, all kinds of Blogs yeah, graphics blogs.

Victoria:

Email content All kinds of things. Twitter.

Trevor:

Yeah, different social media apps as well. Facebook, I mean, no one.

Victoria:

Yeah, reels, shorts, youtube video, podcasts, all of the things. So I feel like kind of how we started this conversation, right? I do not really enjoy having that face-to-camera recording. You know type of content, right, but I enjoy conversation. So I think that the more people know the different types of content that are available to them, the more they can figure out which style of content they like to create so that they can do it more consistently. Because you know, like, at the end of the day, whoever is consistent and authentic is going to be the one that captures people's attention. You cannot do content once in a while and be like yeah, I don't have followers, nobody's liking my, not you have. Then again, you don't want to try too much. Because, like, yeah, well, you, what do you mean? You don't want to try too much like.

Trevor:

It's like if you you're talking about how you can post videos because when you're not getting or maybe I'm getting the wrong thing- no, what I'm talking about is consistently posting.

Victoria:

You post once a week.

Trevor:

Yeah, but you don't want to post. I mean, you don't want to post two videos in one hour.

Victoria:

If you want to.

Trevor:

Yeah, you could want to, but like not many people will. I mean, that's just my opinion, I.

Trevor:

I think if people like post too much, then you could like overflow to the thing yeah overflow and then some people, and then the thing is on youtube like when you post another video, no one watches the past videos you have gotten. They only watch that recent video. So if you keep posting and posting, no one's going to watch that past video? I don't think so. I mean maybe some people, but like not a lot. Not a lot of people as you may get for like first.

Victoria:

I'm watching the old videos, but okay, I see what you're saying, but I think what I want to say to that is that, first of all, people would want to watch your past video maybe not as much, right, because the new one is what they are kind of looking to watch, right, trevor, but I think that if they enjoy that new video, they might be like let me go watch the other videos. Do you see what I mean? So that's why, even if you're posting two times a day, it has to be in. You're not just posting for posting. You're posting for a reason you know and it has to have. You know, like you have to have a plan, right? So if you're just posting and they are random posts, people are going to be like this person is just being random, like this person is not really like what is he even talking about?

Trevor:

And they don't want to watch your other, exactly, exactly.

Victoria:

But if it's intentional and it's like, okay, I'm posting this and then, like I may say, I post a video about how to make content. Or let's say, I post a video about what is content and then I post another video about what is content and then I post another video two hours later about how to make content, if someone saw that, they're going to want to watch the other ones because it's still aligning, it still makes sense.

Trevor:

But if I post about Roblox today and then tomorrow I post about content how to make content it's going to be like I mean, you can have your, you can have, like you want to have your channel like on one thing Because, like, if you like, adding on to what you said about randomness, right, my channel is like all about one thing.

Trevor:

I don't want to like specify, because you have a plan and it's like like going really well. If you, if I posted something different, I don't think that many people would be watching it as much as they watch this one, because you have like a certain audience that you want to connect to and, um, they're all, like, if they don't see that as part of the, the content that you're working on, then they then then they wouldn't want to watch it because, um, I've seen multiple youtubers do that, it doesn't. They start posting other videos and, um, not many people want to watch it. But if you, if you want to like change to make it like a variety, like on your channel, then you can start doing that to build up and build up, and people might watch every single video I like that, like you said, a variety, because you want to start building a variety.

Victoria:

It's not because you just randomly posted this one video that is different from what's already on your channel. Right? The? The most important thing I think I'm that we're trying to talk about here is like you are intentionally doing it instead of just randomly doing it because, oh, you know, you know, people know that, oh, everybody's posting, I have to post, I have to post, I have to, and you're posting randomly. You know what I mean. It's like that's when it doesn't make sense. People are confused. Like, what exactly are you putting? Like, what do you want me? You know, like, when you have people's attention, you want to make the most of it. So, unless this is your plan, kind of like your plan to, um, you know, not show your face until you're ready to. That is your plan. So you're building everything on your, you know, on your channel for that. You see what I mean. So I feel like we're on the same page on this one. Yeah Well, thank you so much for your comments, trevor.

Victoria:

I really appreciate this first episode that we did. What do you think about our first episode Episode? Yeah, this is episode one together. We're going to do more. I mean, it looks like you're wanting to do more already, right? Okay, I'm not forcing you to do this. I voluntold you to do this. I voluntold you to do this, voluntold, voluntold. Anyway, thank you so much again, travel, for coming on.

Victoria:

Um, I allowed you to eat your skittles while we are on it's okay to still be a kid, but I always love talking to you and, um, you are still not not the favorite. I am not gonna say who the favorite is because I'm not going to choose, right? I know you want me to say that, right? Anyway, I think you get what I'm trying to say, right? Double negative is a yes. Okay, we are not going into that today. We have to finish this episode. But thank you so much for listening.

Victoria:

I hope you enjoyed this first conversation with Trevor. I want to bring him on on my channel so that we can talk a little bit more every single time. Um, I totally, I thoroughly enjoy talking to you, trevor, and I would love for you to come on again and again as much as time permits, but until next time, I think the most important thing from this conversation is making sure that your content is intentional and what you want to do. You have the power to make those changes, especially as it relates to your business. So, but until next time, make sure you own your brand and build those bold visibility with content that converts, see ya.

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